Logo System
Wordmark, icon mark, and approved variations for all contexts.
QuadGrowth
AI-Powered Healthcare Growth
Primary — use on light/cream backgrounds
QuadGrowth
AI-Powered Healthcare Growth
Reversed — use on dark/navy backgrounds
QuadGrowth
AI-Powered Healthcare Growth
With icon mark — for presentations & proposals
QuadGrowth
AI-Powered Healthcare Growth
Accent — use sparingly for branded merchandise
Icon Mark (Favicon / Profile Photo / App Icon)
The icon mark is a stylised growth chart with a rising trajectory — nodding to healthcare data, patient growth, and performance. The gold rising line on navy represents upward momentum for healthcare clients.
Logo Construction Rules
Typeface: Playfair Display — "Quad" in regular, "Growth" in italic or bold depending on context
Colour split: "Quad" in Navy (#1B2A4A), "Growth" in Gold (#C8963E)
Minimum size: 120px wide on screen, 35mm in print
Never stretch, rotate, or apply drop shadows to the wordmark
Never use on busy backgrounds without a contrasting block behind it
Clear Space
1× cap-height
1× cap-height
1×
1×
QuadGrowth
Maintain clear space equal to the cap-height of the "Q" on all four sides. Nothing — text, images, or other logos — should enter this zone.
Colour Palette
Three primary colours and four supporting tints that work across all applications.
Navy
#1B2A4A
Primary
Gold
#C8963E
Accent
Cream
#F5F0E8
Background
Navy Light
#2C3E6B
Supporting
Navy Dark
#111D33
Supporting
Gold Light
#E8B96A
Supporting
Cream Dark
#EDE6D6
Supporting
Success Green
#2D7A4F
Functional
Text Dark
#2C2C2C
Body text
Muted
#777777
Secondary text
Approved Colour Combinations
QuadGrowth
AI-powered patient growth for dental clinics across Victoria.
✓ Primary
QuadGrowth
AI-powered patient growth for dental clinics across Victoria.
✓ Light mode
QuadGrowth
AI-powered patient growth for dental clinics across Victoria.
✓ Accent
QuadGrowth
AI-powered patient growth for dental clinics across Victoria.
✓ Document
Typography
Two typefaces. One for gravitas, one for clarity.
Display 64
More Patients.
H1 40
AI-Powered Growth for Healthcare
H2 28
Your clinic, fully booked.
H3 20
Results that speak for themselves
Lead 20
We help dental clinics across Victoria attract more patients through AI-powered local search, paid advertising, and automated outreach.
Body 16
QuadGrowth combines AI automation with deep healthcare marketing expertise to fill empty appointment slots and grow your patient base month after month.
Small 14
Results delivered within 90 days or we work for free. Melbourne-based. Healthcare specialists only.
Caption 12
AI-Powered Healthcare Marketing · Melbourne, VIC · quadgrowth.com.au
Type Scale Reference
| Element | Typeface | Size | Weight | Colour |
|---|---|---|---|---|
| Display / Hero | Playfair Display | 56–80px | Bold 700 | Navy #1B2A4A |
| H1 — Page Title | Playfair Display | 40–48px | Regular 400 | Navy #1B2A4A |
| H2 — Section | Playfair Display | 28–32px | Regular 400 | Navy #1B2A4A |
| H3 — Subsection | Playfair Display | 20–24px | Regular 400 | Navy #2C3E6B |
| Lead / Intro | DM Sans | 18–20px | Light 300 | Text #2C2C2C |
| Body | DM Sans | 15–16px | Regular 400 | Text #2C2C2C |
| Label / Caption | DM Sans | 11–13px | Medium 500 | Muted #777 |
| Button | DM Sans | 13–15px | Medium 500 | Cream / Navy |
Email Signature
Consistent, professional signature for all outbound email — Outlook, Gmail, and cold outreach.
Preview — Live Signature
QG
Compact — Cold Outreach
[Your Name] · QuadGrowth
Founder — AI-Powered Healthcare Marketing
📞 +61 XXX XXX XXX | 🌐 quadgrowth.com.au
Helping dental clinics across VIC fill empty appointment slots.
Text-Only — Plain Text Clients
[Your Name]
Founder · QuadGrowth
AI-Powered Healthcare Growth · Melbourne VIC
──────────────────────────
E: hello@quadgrowth.com.au
W: quadgrowth.com.au
Book a call: [Calendly link]
Founder · QuadGrowth
AI-Powered Healthcare Growth · Melbourne VIC
──────────────────────────
E: hello@quadgrowth.com.au
W: quadgrowth.com.au
Book a call: [Calendly link]
Copy-Paste HTML (for Gmail / Outlook HTML Signature)
<table style="border-collapse:collapse;font-family:DM Sans,Arial,sans-serif;">
<tr>
<td style="border-left:3px solid #C8963E;padding-left:16px;">
<p style="margin:0;font-size:15px;font-weight:600;color:#1B2A4A;">[Your Name]</p>
<p style="margin:2px 0 8px;font-size:12px;color:#C8963E;">Founder · QuadGrowth</p>
<p style="margin:3px 0;font-size:12px;color:#555;">E: hello@quadgrowth.com.au</p>
<p style="margin:3px 0;font-size:12px;color:#555;">W: quadgrowth.com.au</p>
<a href="[calendly-link]" style="display:inline-block;margin-top:10px;background:#1B2A4A;color:#F5F0E8;padding:7px 16px;border-radius:100px;font-size:11px;text-decoration:none;">Book a Free Strategy Call →</a>
</td>
</tr>
</table>
<tr>
<td style="border-left:3px solid #C8963E;padding-left:16px;">
<p style="margin:0;font-size:15px;font-weight:600;color:#1B2A4A;">[Your Name]</p>
<p style="margin:2px 0 8px;font-size:12px;color:#C8963E;">Founder · QuadGrowth</p>
<p style="margin:3px 0;font-size:12px;color:#555;">E: hello@quadgrowth.com.au</p>
<p style="margin:3px 0;font-size:12px;color:#555;">W: quadgrowth.com.au</p>
<a href="[calendly-link]" style="display:inline-block;margin-top:10px;background:#1B2A4A;color:#F5F0E8;padding:7px 16px;border-radius:100px;font-size:11px;text-decoration:none;">Book a Free Strategy Call →</a>
</td>
</tr>
</table>
Paste this into Gmail → Settings → Signature, or Outlook → New Signature → Source mode. Replace placeholders in [ ] brackets.
Voice & Tone
How QuadGrowth communicates — in emails, on calls, in proposals, and on social.
Brand Personality
🎯
Confident, not arrogant
We know what we do works. We don't need to oversell — results do the talking.
🏥
Specialist, not generalist
We speak healthcare. We don't talk marketing jargon — we talk patient numbers, chair time, and revenue.
🤝
Warm, not corporate
We're a small, sharp team. We write like humans, not agencies. Direct. Clear. Friendly.
📊
Evidence-first
Every claim we make is backed by a number. "More patients" is vague. "34 new patients in 60 days" is QuadGrowth.
Do / Don't
| ✓ DO SAY | ✗ DON'T SAY |
|---|---|
| "34 new patients in 90 days" | "We drive amazing results" |
| "Fill empty appointment slots" | "Optimise your digital funnel" |
| "We specialise in dental + healthcare" | "We work with all industries" |
| "Let's have a 30-min call" | "Please find time for a meeting" |
| "Here's what we'd do for you" | "Our proprietary methodology" |
Tagline Options
More Patients.
Less Guesswork.
Less Guesswork.
Primary Tagline
AI-Powered Growth
for Healthcare.
for Healthcare.
Descriptor
Your Clinic,
Fully Booked.
Fully Booked.
Campaign Line
Social Media Templates
Ready-to-use layouts for LinkedIn — the primary channel for QuadGrowth outreach.
Google & Meta Ads
Local SEO & GBP
AI Lead Generation
Dental & Healthcare
Build this in Canva at 1584×396px using the exact colours and fonts above. Export as PNG.
One of our clients in Fitzroy was running at 60% capacity. Within 12 weeks of launching their QuadGrowth program — Google Ads, local SEO, and automated review generation — new patient enquiries jumped 340%.
If you're a dental clinic owner in Victoria looking to fill your schedule, let's talk.
Use Canva — 1080×1350px. Navy dark bg + Gold stat figure.
1080×1920px. Use for Stories or Reels cover.
12 weeks later: [Result].
Here's exactly what we did:
→ [Step 1]
→ [Step 2]
→ [Step 3]
If you're a [specialty] clinic in Victoria with empty appointment slots, drop me a message.
#DentalMarketing #Melbourne #QuadGrowth
At QuadGrowth, we always [approach]. The result? [Outcome].
Here are 3 things you can do this week to [benefit]:
1. [Action]
2. [Action]
3. [Action]
Save this post and revisit it on Friday.
#HealthcareMarketing #DentalClinic #AIMarketing